FRANCHISING
Casa Alvarinho developed an innovative franchise system based on vertical management system and a comprehensive service. The vertically integrated brand management, product and style. This system covers every season with collections dynamics, identifying trends and adapting them to the house style Alvarinho thus optimizes the management of a commodity, with an immediate and flexible production.
The comprehensive service covering aspects of marketing management and franchising, as well as regular visits from our team of professionals that assist in training and in day to day management of each store.
Nationally and internationally we have excellent relations with the best factories. We have expertise with a guarantee of almost 50 years and recognized in the commercial sector, we know the formula to bring our services and products to more customers, and we are obviously aware of how many establishments that have, the greater supply capacity we have a market not yet explored.
Quality and service are the best guarantee of stores Casa Alvarinho, with five establishments we consolidated our brand new concept of broadcasting a home textiles.
All our product are brand Casa Alvarinho recognized and valued. The collection includes Casa Alvarinho recognition of national and international manufacturers, which puts us in a leading position within the industry, always covering all market needs, we provide to anchisees the latest news and trends so that our design department shopping and visit the most prestigious international fairs.
We rely on a tremendous amount of loyal customers in our stores. We characterized a direct and personal treatment that stands out for its close relationship with customers and each person is unique and should be treated as such. Only then could the loyalty of our customers.
The success of our retail chain is the union between franchisor and franchisee. Thefranchisee's participation in the business is for us a necessary and essential condition for a smooth operation.
The franchisee must, if possible, have dedication and give maximum support to your business. "The effectiveness of a company lies in the dedication that you put in it".
- A successful know-how and a broad knowledge in the sector
- A vast offer of highly differentiated products
- A prestigious brand recognized and valued
- Interesting margins and high returns
- Training continued support
The ideal person to put in place a franchise Casa Alvarinho must have, above all, the ability to perform its tasks and tuning with our articles.
The profile of our franchisee instead responds to an age between 30 and 50, wanting to involve sine daily operation of the store.
Although not required previous experience in the sector, positively value the business skills.
The Franchize receive a free initial training of theoretical and practical from a week long to learn the knowledge needed to manage the daily business and operability of the store. The course takes place in the central premises of Casa Alvarinho and the training process is completed with Paolo's franchisee in the first days of activity within the product, customer, window dressing, training on enterprise software ...
The responsibilities of the franchisee will be
- Opening and managing a store with the name Casa Alvarinho.
- Drive the business according to our concept.
- Directly providing the resources and management capacity needed to achieve the objectives of development plan...
- Comply with the responsibilities arising from the contractual.
- A zona geográfica.
- Knowledge of the market, the franchising system, the market share of Casa Alvarinho.
- Vocational training (in our shops) following the operating system manual.
- Sellers cared for in the presentation of product, marketing, storefronts unified corporate image Casa Alvarinho.
Communication between the franchisee and the Franchize will be vital to ensure the smooth operation of our establishments. There should be proper coordination in all aspects of the daily movement in each store, with a central communication that allows us to know all the details generated at each store (billing, inventory, replacement, etc ....)
The existence of a central warehouse allows us to ensure the proper dispatch of products to all establishments. A unified picture of the decor, storefronts and publicity honors Casa Alvarinho with its own style
Fact Sheet
- Company: Álvaro Palhares & Filhos Lda.
- Brand: Casa Alvarinho
- Contact: Álvaro Palhares and Luís Palhares
- Address: Centro Comercial Alvarinho loja1 – 4930-593 Valença
- Phone: 251.80.90.40
- Fax: 251.82.40.16
- E-mail: franchising@casaalvarinho.com / ca@casaalvarinho.com
- Web: www.casaalvarinho.com
- Country of origin: Portugal
- Establishment of the company: 1962
- Constitution of the chain: 2002
- Category: Texteis Lar
- Owned Stores: 5
- Franchise stores: 7
- Canon Input: 10.000€
- Canon Advertising: 2% on gross turnover of sales
- Royalty: no
- Size of the site: 60-100m2
- Specify where: Extends facade
- Preferential location: In the first lines of each commercial city with high foot traffic.
- Minimum Population: 50.000 inhabitants
- Duration of contract: 5 years
- Auto Renew: Yes
- Banking Guarantee: 25.000€
- No return of product
- Exclusive Dedication
- There multibrand, only CA product CA
- Decoration: Branding CA
- Computer program indicated by the franchisor
- Date balances were established by the franchisor
Breakdown of investment for a shop of 80m2:
- Cannon input: 10.000€
- Furniture Trade: 10.000€
- Home Stock: 35.000€
- Computer Software: 3.000€
- Store Design: 3.000€
- Total investment: 61.000€*
*Data excluding VAT. The investment varies depending on local conditions.
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